Choose your ally
Three people, one arcade, no account managers between you and the party. Stats below are real; so are the debuffs, because a character sheet without weaknesses is just a LinkedIn profile.
Micha Brandt
Class: Creative Director
- Loadout
- Hook families · playable design · soft-launch gates
- Record
- 55+ campaigns shipped
- Debuff
- Cannot be trusted alone with a cinematic budget. Supervision assigned.
- Status
- Currently replaying: everything isometric
Google Ads Certified · 10 years in mobile UA · ex-UA lead, Berlin game studio
Tereza Nováková
Class: Media Tank
- Loadout
- Google App Campaigns · Apple Ads · TikTok · budget pacing
- Record
- €9M+ media spend managed
- Debuff
- Physically unable to let a broken conversion schema scale. Slows the party down, saves the run.
- Status
- Currently replaying: city builders, ruthlessly optimized
Google Ads Certified · Apple Ads Certified · 7 years running app campaigns
Ozan Demir
Class: Data Rogue
- Loadout
- Test matrices · IPM reads · cohort autopsies · epitaphs
- Record
- 190+ funerals presided
- Debuff
- Will not call a winner before the impression floor. Immune to enthusiasm.
- Status
- Currently replaying: roguelikes, appropriately
6 years in creative analytics · GA4 + MMP reporting specialist
- Google Ads Certified
- Apple Ads Certified
- GA4 + MMP reporting (AppsFlyer / Adjust)
Guild history
Two people, one rented desk in Kreuzberg, and a playable that outsold a €40k video. The theory becomes a company.
First soft-launch engagement gated correctly: a global launch delayed three weeks by a retention floor, gratefully.
Ozan joins; the kill-log becomes the Graveyard. Kill rate goes public and, weirdly, sales get easier.
The bench crosses 1,000 lifetime concepts. Move to Torstraße; the arcade cabinet in the office is load-bearing now.
Nine studios and apps on the roster, capped until hiring catches up. You are here.
House rules
- Losers get published. The Graveyard is the culture, not a gimmick.
- Kill conditions are written before launch, and gates outrank enthusiasm, including ours.
- Nine clients is the cap until the party levels up. Waitlists beat dropped frames.
- Everything we build for you is yours: assets, logs, learnings, no hostage folders.
- Every email gets a reply within five business days, usually much faster.
Party has one open slot
Bring a game or an app with real retention and we'll bring the bench.
Start a run