Played back, honestly
Every story here is written the way game studios write post-mortems: what we tried, what died, what shipped, in Q&A. Clients anonymized, numbers real and kept inside their category's published ranges, losing creatives shown next to the winners. If you only publish victories, you're publishing marketing; this is the other thing.
Soft launch to global in 11 weeks, CPI $2.90 → $1.70
Nineteen hooks died so one could live. The full post-mortem: the geo ladder, the gates, the week the studio almost pressed the button early.
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Trial cost down 37% in 8 weeks, refresh by refresh
Weekly creative rotation against a 35% ATT opt-in world. Starring the winning hook the client hated, and the modeled data everyone had to learn to trust.
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4,000 → 30,000 installs a day without breaking D7
Scaling a grown-up hyper-casual: fail-state hooks bought the volume, retention gates defended it, and one geo nearly ruined everything.
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Your game could be story four
Fair warning: if we work together, the losing creatives get an epitaph too. That's the deal.
Start a run