Enter the cheat codes
Everything here is the working version of what we run for clients, benchmarks cited, no gate, no email toll. Run it in-house freely; studios that master this material and then hire us anyway are our favorite kind.
How to actually lower your CPI in 2026
Where install costs really come from, why they rose 15–20% on the social networks this year, and the five levers ranked by how much they move.
Tereza Nováková · 12 Jul 2026
MethodThe creative testing framework we run
Hypotheses, cells, kill rules, and funerals: the complete bench method behind our 83% kill rate, published so you can run it in-house.
Ozan Demir · 28 Jun 2026
LaunchChoosing soft-launch geos: the two-rung ladder
Cheap markets flatter you and expensive ones starve you. How to pair geos so retention and monetization reads both survive contact with global.
Micha Brandt · 15 Jun 2026
ChannelsApple Ads vs Google App Campaigns in 2026
What each machine is actually for, current cost benchmarks, the March 2026 multi-slot change, and how to split budget between them.
Tereza Nováková · 3 Aug 2026
DefenseInstall fraud in 2026: the 22% problem
AppsFlyer flags fraud signals on roughly 22% of non-organic installs. The four fraud mechanics, the CTIT tells, and the contract clauses that stop them.
Tereza Nováková · 9 Aug 2026