The coin slot
Three modes, three prices, no discovery-call theater. The market for UA help runs 5 to 15% of spend and retainers from €5,000 up; here's exactly where we sit in it and why.
€3,400/mo fixed
- ✓ 20–40 concepts shipped monthly
- ✓ Test design + reads in your accounts
- ✓ Weekly winners memo, full kill-log
- ✓ All assets yours, forever
€2,900/playable · 3 for €7,900
- ✓ Concept, build, QA to network specs
- ✓ Fully instrumented interactions
- ✓ Three data-driven iterations included
- ✓ Exports for every major network
8% of spend · min €3,500/mo
- ✓ Media across Google, Apple Ads, TikTok, Meta, SDK networks
- ✓ Creative bench included
- ✓ Soft-launch design + gates
- ✓ 2-month start, then 30 days notice
The fine print, in large type
- No setup fees, no seat fees, no "strategy workshop" invoices.
- Thirty days notice, no exit fee; everything we made is yours.
- Prices confirmed in a written proposal; work starts on signature, never on a call.
- If we think a cheaper path serves you better, the first reply says so. About a quarter of inquiries get pointed to the free guides instead.
Pricing questions
Because a testing bench's cost is capacity, not media volume: the work of shipping and reading 30 concepts is the same whether you spend €20,000 or €200,000 behind the winners. Percentages make sense where our workload scales with spend, which is why campaign mode charges one. Charging both ways for the same work would be double-dipping.
Mobile UA agencies typically charge 5 to 15% of managed spend, with single-service retainers commonly running $5,000 to $15,000 a month. Our 8% with a €3,500 floor sits low-mid in that band, and the bench at €3,400 lands under the typical retainer, because it deliberately excludes media management. What we don't do: setup fees, seat fees, or 'strategy' line items.
Thirty days, any mode, no exit fee. Assets, test logs, and the kill-log are yours from day one and stay yours after; they live in shared drives, not hostage folders. Campaign mode asks for a two-month start because the first month of any media engagement is mostly learning-phase archaeology.
Insert coin
A working session costs nothing and ends with a scope, a price, and a start date. Reply within five business days.
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